Hair Spray Market

The global hair spray market is projected to experience a positive growth trend over the next eight years, with an anticipated increase in volume and value. Consumption of hair sprays decreased in 2022 but is expected to rise in the coming years. Key countries like China, Russia, and the United States lead in both consumption and production of hair sprays. Imports and exports of hair sprays also showed notable growth, with varying average prices across different countries.

Market Forecast

Driven by rising demand for hair spray worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.4% for the period from 2022 to 2030, which is projected to bring the market volume to 1.2M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.2% for the period from 2022 to 2030, which is projected to bring the market value to $6.9B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Hair Sprays

In 2022, consumption of hair sprays decreased by -0.2% to 1M tons, falling for the third year in a row after five years of growth. Overall, consumption recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 4.4%. Over the period under review, global consumption reached the peak volume at 1.2M tons in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

The global hair spray market value was estimated at $5B in 2022, almost unchanged from the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the market value increased by 6.1% against the previous year. Global consumption peaked at $5.5B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (220K tons), Russia (220K tons) and the United States (103K tons), together accounting for 54% of global consumption.

From 2012 to 2022, the biggest increases were recorded for Russia (with a CAGR of +11.4%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest hair spray markets worldwide were China ($978M), Russia ($957M) and the United States ($702M), together comprising 53% of the global market.

In terms of the main consuming countries, Russia, with a CAGR of +10.8%, recorded the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of hair spray per capita consumption was registered in Russia (1,526 kg per 1000 persons), followed by the United States (307 kg per 1000 persons), Turkey (296 kg per 1000 persons) and Germany (295 kg per 1000 persons), while the world average per capita consumption of hair spray was estimated at 128 kg per 1000 persons.

In Russia, hair spray per capita consumption expanded at an average annual rate of +11.3% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the United States (+0.2% per year) and Turkey (+7.7% per year).

Production

World Production of Hair Sprays

In 2022, after two years of decline, there was growth in production of hair sprays, when its volume increased by 0.2% to 1M tons. In general, production, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 5.4% against the previous year. Over the period under review, global production attained the maximum volume at 1.2M tons in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

In value terms, hair spray production declined modestly to $5B in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the production volume increased by 7.7%. Global production peaked at $5.4B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

The countries with the highest volumes of production in 2022 were China (227K tons), Russia (217K tons) and the United States (102K tons), with a combined 53% share of global production. India, Germany, Japan, Turkey, Indonesia, France, Pakistan, Nigeria, Mexico and Hungary lagged somewhat behind, together comprising a further 30%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by France (with a CAGR of +13.1%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Hair Sprays

In 2022, supplies from abroad of hair sprays increased by 6.1% to 99K tons, rising for the second year in a row after six years of decline. Over the period under review, imports, however, recorded a perceptible shrinkage. The most prominent rate of growth was recorded in 2021 when imports increased by 11% against the previous year. Over the period under review, global imports attained the maximum at 128K tons in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

In value terms, hair spray imports expanded notably to $581M in 2022. Overall, imports, however, recorded a mild descent. Global imports peaked at $679M in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports By Country

In 2022, Germany (15K tons), distantly followed by the United States (7.6K tons), the UK (5.3K tons), Poland (5.2K tons), Belgium (4.9K tons) and the Netherlands (4.5K tons) were the key importers of hair sprays, together constituting 43% of total imports. The following importers - Canada (4.4K tons), the Czech Republic (4.3K tons), Russia (3.3K tons), Spain (2.7K tons), France (2.6K tons), Romania (2.3K tons) and Austria (2.3K tons) - together made up 22% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by the United States (with a CAGR of +5.5%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest hair spray importing markets worldwide were Germany ($72M), the United States ($63M) and Canada ($35M), together accounting for 29% of global imports.

In terms of the main importing countries, the United States, with a CAGR of +11.2%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average hair spray import price amounted to $5,890 per ton, increasing by 8% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2020 when the average import price increased by 9.5% against the previous year. Over the period under review, average import prices attained the peak figure in 2022 and is likely to see gradual growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the United States ($8,321 per ton), while Romania ($3,781 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+5.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Hair Sprays

In 2022, global hair spray exports rose notably to 129K tons, increasing by 8.3% against the previous year. Overall, exports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when exports increased by 10% against the previous year. As a result, the exports reached the peak of 148K tons. From 2020 to 2022, the growth of the global exports remained at a somewhat lower figure.

In value terms, hair spray exports expanded significantly to $697M in 2022. In general, exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 15% against the previous year. Over the period under review, the global exports attained the maximum at $714M in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports By Country

Germany (29K tons), France (20K tons) and Hungary (14K tons) represented roughly 49% of total exports in 2022. China (7.7K tons) ranks next in terms of the total exports with a 6% share, followed by Italy (5.9%), Mexico (5.4%) and the United States (5.3%). Turkey (5K tons), Belgium (3.4K tons), the UK (3.1K tons), Canada (3K tons), the Czech Republic (2.9K tons) and Spain (2.4K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Mexico (with a CAGR of +43.9%), while the other global leaders experienced more modest paces of growth.

In value terms, Germany ($155M), France ($85M) and Mexico ($57M) were the countries with the highest levels of exports in 2022, together comprising 43% of global exports.

Among the main exporting countries, Mexico, with a CAGR of +54.4%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average hair spray export price amounted to $5,401 per ton, picking up by 5.3% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 13%. Over the period under review, the average export prices attained the maximum in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($8,126 per ton), while Italy ($2,829 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+7.3%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform