Non-Soap Washing and Cleaning Preparations Market

The global market for non-soap washing and cleaning preparations is expected to show continued growth from 2022 to 2030, with consumption volumes projected to reach 143M tons and market value to $288.8B by 2030. China leads in consumption and production, while Turkey shows significant growth in market size. Imports and exports fluctuated over the years, with significant differences in average prices among products and countries. The market is driven by increasing demand worldwide, showcasing opportunities for key players in the industry.

Market Forecast

Driven by increasing demand for non-soap washing and cleaning preparations worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +1.2% for the period from 2022 to 2030, which is projected to bring the market volume to 143M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.9% for the period from 2022 to 2030, which is projected to bring the market value to $288.8B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Non-Soap Washing and Cleaning Preparations

For the seventh year in a row, the global market recorded growth in consumption of non-soap washing and cleaning preparations, which increased by 1.3% to 130M tons in 2022. The total consumption volume increased at an average annual rate of +2.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of 8.7%. Global consumption peaked in 2022 and is likely to see gradual growth in the immediate term.

The revenue of the market for non-soap washing and cleaning preparations worldwide stood at $229.5B in 2022, increasing by 1.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market attained the peak level in 2022 and is likely to continue growth in the near future.

Consumption By Country

China (25M tons) remains the largest non-soap washing and cleaning preparations consuming country worldwide, accounting for 19% of total volume. Moreover, non-soap washing and cleaning preparations consumption in China exceeded the figures recorded by the second-largest consumer, the United States (9.1M tons), threefold. India (8.2M tons) ranked third in terms of total consumption with a 6.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China stood at +4.1%. The remaining consuming countries recorded the following average annual rates of consumption growth: the United States (+2.1% per year) and India (+3.5% per year).

In value terms, China ($33.5B), the United States ($20.7B) and Turkey ($17.1B) appeared to be the countries with the highest levels of market value in 2022, with a combined 31% share of the global market.

Turkey, with a CAGR of +9.6%, saw the highest rates of growth with regard to market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of non-soap washing and cleaning preparations per capita consumption in 2022 were Turkey (35 kg per person), Italy (34 kg per person) and Japan (29 kg per person).

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +8.3%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Non-Soap Washing and Cleaning Preparations

In 2022, production of non-soap washing and cleaning preparations decreased by -0.6% to 127M tons for the first time since 2015, thus ending a six-year rising trend. The total output volume increased at an average annual rate of +2.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 with an increase of 8% against the previous year. Over the period under review, global production hit record highs at 128M tons in 2021, and then reduced slightly in the following year.

In value terms, non-soap washing and cleaning preparations production dropped slightly to $204.7B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 when the production volume increased by 20%. Over the period under review, global production hit record highs at $244.5B in 2019; however, from 2020 to 2022, production remained at a lower figure.

Production By Country

The country with the largest volume of non-soap washing and cleaning preparations production was China (26M tons), accounting for 20% of total volume. Moreover, non-soap washing and cleaning preparations production in China exceeded the figures recorded by the second-largest producer, the United States (9.4M tons), threefold. India (8.1M tons) ranked third in terms of total production with a 6.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China stood at +3.8%. In the other countries, the average annual rates were as follows: the United States (+1.0% per year) and India (+2.8% per year).

Imports

World Imports of Non-Soap Washing and Cleaning Preparations

In 2022, overseas purchases of non-soap washing and cleaning preparations decreased by -22.3% to 28M tons, falling for the second year in a row after nine years of growth. Over the period under review, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when imports increased by 7.4% against the previous year. Global imports peaked at 36M tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, non-soap washing and cleaning preparations imports reduced to $51.9B in 2022. The total import value increased at an average annual rate of +1.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when imports increased by 9.8% against the previous year. Over the period under review, global imports reached the peak figure at $60.5B in 2021, and then fell in the following year.

Imports By Country

The purchases of the eight major importers of non-soap washing and cleaning preparations, namely China, Germany, the UK, Canada, France, the United States, the Netherlands and Belgium, represented more than third of total import. The following importers - Poland (549K tons), Italy (544K tons), Malaysia (505K tons), Spain (451K tons) and Turkey (439K tons) - each accounted for a 9% share of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +7.8%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest non-soap washing and cleaning preparations importing markets worldwide were Germany ($3.2B), the UK ($2.9B) and China ($2.9B), with a combined 17% share of global imports.

China, with a CAGR of +7.4%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale represented the main type of non-soap washing and cleaning preparations in the world, with the volume of imports resulting at 21M tons, which was near 76% of total imports in 2022. It was distantly followed by crude glycerol, glycerine waters and lyes (2.9M tons) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (2.6M tons), together creating a 20% share of total imports. Toothpaste, denture cleaners and other dentifrices (945K tons) followed a long way behind the leaders.

Imports of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale increased at an average annual rate of +3.1% from 2012 to 2022. At the same time, crude glycerol, glycerine waters and lyes (+9.1%) and toothpaste, denture cleaners and other dentifrices (+1.8%) displayed positive paces of growth. Moreover, crude glycerol, glycerine waters and lyes emerged as the fastest-growing type imported in the world, with a CAGR of +9.1% from 2012-2022. By contrast, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-11.6%) illustrated a downward trend over the same period. While the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+18 p.p.) and crude glycerol, glycerine waters and lyes (+6.1 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-24.2 p.p.) displayed negative dynamics. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($40.3B) constitutes the largest type of non-soap washing and cleaning preparations imported worldwide, comprising 81% of global imports. The second position in the ranking was taken by toothpaste, denture cleaners and other dentifrices ($4.6B), with a 9.1% share of global imports. It was followed by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale, with a 6% share.

For washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale, imports expanded at an average annual rate of +4.0% over the period from 2012-2022. With regard to the other imported products, the following average annual rates of growth were recorded: toothpaste, denture cleaners and other dentifrices (+2.9% per year) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-13.3% per year).

Import Prices By Type

In 2022, the average import price for non-soap washing and cleaning preparations amounted to $1,878 per ton, growing by 10% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major imported products. In 2022, the product with the highest price was toothpaste, denture cleaners and other dentifrices ($4,819 per ton), while the price for crude glycerol, glycerine waters and lyes ($642 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by crude glycerol (+6.0%), while the other products experienced more modest paces of growth.

Import Prices By Country

The average import price for non-soap washing and cleaning preparations stood at $1,878 per ton in 2022, growing by 10% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Turkey ($2,370 per ton), while Malaysia ($1,423 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+4.0%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Non-Soap Washing and Cleaning Preparations

In 2022, shipments abroad of non-soap washing and cleaning preparations decreased by -29.6% to 25M tons, falling for the second year in a row after nine years of growth. Overall, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when exports increased by 7.8%. Over the period under review, the global exports reached the maximum at 36M tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, non-soap washing and cleaning preparations exports contracted notably to $47.5B in 2022. In general, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when exports increased by 9.8% against the previous year. Over the period under review, the global exports attained the maximum at $60.2B in 2021, and then dropped markedly in the following year.

Exports By Country

In 2022, China (2.3M tons), Germany (1.9M tons), Belgium (1.7M tons), the United States (1.4M tons), Indonesia (1.2M tons), Poland (1.2M tons), Italy (1.1M tons), the UK (1.1M tons), Spain (1.1M tons), the Netherlands (1M tons), France (1M tons) and Turkey (0.8M tons) represented the main exporter of non-soap washing and cleaning preparations in the world, constituting 64% of total export. Brazil (533K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Indonesia (with a CAGR of +11.3%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, Germany ($4.9B), the United States ($4.4B) and China ($3.8B) appeared to be the countries with the highest levels of exports in 2022, together accounting for 28% of global exports. Belgium, France, the UK, the Netherlands, Poland, Italy, Spain, Indonesia, Turkey and Brazil lagged somewhat behind, together comprising a further 37%.

In terms of the main exporting countries, Indonesia, with a CAGR of +8.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

In 2022, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (21M tons) represented the major type of non-soap washing and cleaning preparations, making up 82% of total exports. It was distantly followed by crude glycerol, glycerine waters and lyes (2.8M tons), making up an 11% share of total exports. Toothpaste, denture cleaners and other dentifrices (913K tons) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (858K tons) held a minor share of total exports.

Exports of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale increased at an average annual rate of +3.1% from 2012 to 2022. At the same time, crude glycerol, glycerine waters and lyes (+8.6%) and toothpaste, denture cleaners and other dentifrices (+1.8%) displayed positive paces of growth. Moreover, crude glycerol, glycerine waters and lyes emerged as the fastest-growing type exported in the world, with a CAGR of +8.6% from 2012-2022. By contrast, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-20.8%) illustrated a downward trend over the same period. From 2012 to 2022, the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale and crude glycerol, glycerine waters and lyes increased by +23 and +6.1 percentage points, respectively. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($42.1B) remains the largest type of non-soap washing and cleaning preparations supplied worldwide, comprising 86% of global exports. The second position in the ranking was taken by toothpaste, denture cleaners and other dentifrices ($4.1B), with an 8.4% share of global exports. It was followed by crude glycerol, glycerine waters and lyes, with a 3.3% share.

From 2012 to 2022, the average annual rate of growth in terms of the value of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale exports totaled +4.2%. For the other products, the average annual rates were as follows: toothpaste, denture cleaners and other dentifrices (+1.9% per year) and crude glycerol, glycerine waters and lyes (+13.2% per year).

Export Prices By Type

In 2022, the average export price for non-soap washing and cleaning preparations amounted to $1,917 per ton, growing by 12% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exported products. In 2022, the product with the highest price was toothpaste, denture cleaners and other dentifrices ($4,501 per ton), while the average price for exports of crude glycerol, glycerine waters and lyes ($579 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by crude glycerol (+4.2%), while the other products experienced more modest paces of growth.

Export Prices By Country

The average export price for non-soap washing and cleaning preparations stood at $1,917 per ton in 2022, surging by 12% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($3,120 per ton), while Indonesia ($810 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+3.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform