Women Swimwear Market

The global women swimwear market is facing challenges with shrinking demand worldwide. Market performance is expected to contract with a CAGR of -2.6% in volume and -0.2% in value from 2022 to 2030. China leads in both consumption and production, with Italy, Brazil, and the US also key players. Import and export trends show fluctuations in volume and value over the years.

Market Forecast

Depressed by shrinking demand for women swimwear worldwide, the market is expected to continue its downward consumption trend over the next eight years. The performance of the market is forecast to contract with an anticipated CAGR of -2.6% for the period from 2022 to 2030, which is projected to depress the market volume to 187M units by the end of 2030.

In value terms, the market is forecast to contract with an anticipated CAGR of -0.2% for the period from 2022 to 2030, which is projected to bring the market value to $2.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Women’s Swimwear (Excluding Of Knitted Or Crocheted Textiles)

In 2022, global consumption of women’s swimwear (excluding of knitted or crocheted textiles) fell to 231M units, remaining constant against the previous year's figure. Overall, consumption saw a slight curtailment. Global consumption peaked at 270M units in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

The global women swimwear market value dropped to $2.2B in 2022, with a decrease of -1.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a relatively flat trend pattern. Global consumption peaked at $2.3B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Consumption By Country

The country with the largest volume of women swimwear consumption was China (45M units), accounting for 19% of total volume. Moreover, women swimwear consumption in China exceeded the figures recorded by the second-largest consumer, India (19M units), twofold. The third position in this ranking was taken by the United States (17M units), with a 7.5% share.

In China, women swimwear consumption increased at an average annual rate of +1.4% over the period from 2012-2022. In the other countries, the average annual rates were as follows: India (+1.2% per year) and the United States (-2.4% per year).

In value terms, China ($183M), Italy ($162M) and Brazil ($143M) appeared to be the countries with the highest levels of market value in 2022, with a combined 23% share of the global market.

Among the main consuming countries, Italy, with a CAGR of +7.9%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of women swimwear per capita consumption was registered in Italy (133 units per 1000 persons), followed by Russia (66 units per 1000 persons), the United States (52 units per 1000 persons) and Mexico (45 units per 1000 persons), while the world average per capita consumption of women swimwear was estimated at 29 units per 1000 persons.

In Italy, women swimwear per capita consumption expanded at an average annual rate of +7.8% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Russia (+0.3% per year) and the United States (-3.1% per year).

Production

World Production of Women’s Swimwear (Excluding Of Knitted Or Crocheted Textiles)

Global women swimwear production totaled 235M units in 2022, remaining relatively unchanged against the year before. Overall, production, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 15% against the previous year. Global production peaked at 255M units in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

In value terms, women swimwear production shrank slightly to $2.2B in 2022 estimated in export price. In general, production, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the production volume increased by 18% against the previous year. Global production peaked at $2.3B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

China (57M units) remains the largest women swimwear producing country worldwide, accounting for 24% of total volume. Moreover, women swimwear production in China exceeded the figures recorded by the second-largest producer, India (19M units), threefold. Bangladesh (10M units) ranked third in terms of total production with a 4.3% share.

From 2012 to 2022, the average annual growth rate of volume in China stood at +3.3%. In the other countries, the average annual rates were as follows: India (+0.2% per year) and Bangladesh (+3.5% per year).

Imports

World Imports of Women’s Swimwear (Excluding Of Knitted Or Crocheted Textiles)

In 2022, the amount of women’s swimwear (excluding of knitted or crocheted textiles) imported worldwide surged to 39M units, growing by 26% on 2021. Overall, imports showed a relatively flat trend pattern. Global imports peaked at 52M units in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, women swimwear imports surged to $336M in 2022. Over the period under review, total imports indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +36.5% against 2020 indices. The most prominent rate of growth was recorded in 2019 when imports increased by 21%. Global imports peaked in 2022 and are expected to retain growth in the near future.

Imports By Country

In 2022, the United States (13M units) represented the main importer of women’s swimwear (excluding of knitted or crocheted textiles), constituting 34% of total imports. The UK (2.6M units) ranks second in terms of the total imports with a 6.6% share, followed by France (6%). The following importers - South Korea (1,625K units), Spain (1,604K units), the United Arab Emirates (1,216K units), Germany (876K units), Canada (797K units), Mexico (780K units), Australia (765K units), Greece (662K units) and the Netherlands (628K units) - together made up 23% of total imports.

Imports into the United States increased at an average annual rate of +10.7% from 2012 to 2022. At the same time, the Netherlands (+75.2%), the United Arab Emirates (+24.8%), Mexico (+17.1%) and South Korea (+14.1%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in the world, with a CAGR of +75.2% from 2012-2022. Germany and Canada experienced a relatively flat trend pattern. By contrast, the UK (-1.4%), France (-5.6%), Spain (-8.9%), Australia (-9.7%) and Greece (-13.1%) illustrated a downward trend over the same period. The United States (+21 p.p.), South Korea (+3 p.p.), the United Arab Emirates (+2.7 p.p.), the Netherlands (+1.6 p.p.) and Mexico (+1.6 p.p.) significantly strengthened its position in terms of the global imports, while Australia, France, Greece and Spain saw its share reduced by -3.5%, -4.9%, -5.3% and -6.4% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($58M), France ($38M) and Spain ($23M) were the countries with the highest levels of imports in 2022, with a combined 36% share of global imports. Germany, the UK, South Korea, the Netherlands, Greece, the United Arab Emirates, Canada, Australia and Mexico lagged somewhat behind, together comprising a further 28%.

The Netherlands, with a CAGR of +89.3%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average women swimwear import price amounted to $8.5 per unit, which is down by -6.9% against the previous year. Over the period under review, import price indicated perceptible growth from 2012 to 2022: its price increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, women swimwear import price increased by +39.9% against 2019 indices. The growth pace was the most rapid in 2020 an increase of 35%. Global import price peaked at $9.1 per unit in 2021, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Germany ($24 per unit), while the United States ($4.4 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Greece (+23.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Women’s Swimwear (Excluding Of Knitted Or Crocheted Textiles)

In 2022, global exports of women’s swimwear (excluding of knitted or crocheted textiles) surged to 44M units, rising by 26% against 2021 figures. Over the period under review, total exports indicated a remarkable increase from 2012 to 2022: its volume increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +39.7% against 2020 indices. The most prominent rate of growth was recorded in 2019 with an increase of 27% against the previous year. Over the period under review, the global exports reached the maximum in 2022 and are likely to continue growth in years to come.

In value terms, women swimwear exports rose significantly to $315M in 2022. Overall, total exports indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +53.9% against 2020 indices. The growth pace was the most rapid in 2021 when exports increased by 38%. The global exports peaked in 2022 and are likely to continue growth in the immediate term.

Exports By Country

China represented the main exporting country with an export of around 13M units, which reached 29% of total exports. Bangladesh (5.9M units) ranks second in terms of the total exports with a 13% share, followed by Greece (12%) and Tunisia (5.9%). Indonesia (1.9M units), Turkey (1.6M units), the United States (1.3M units), France (1.3M units), India (0.9M units), Vietnam (0.9M units) and Spain (0.9M units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to women swimwear exports from China stood at +16.5%. At the same time, Bangladesh (+24.2%), Indonesia (+19.2%), Greece (+15.1%), Turkey (+11.9%), France (+11.4%), Vietnam (+9.4%), the United States (+2.9%) and Spain (+1.4%) displayed positive paces of growth. Moreover, Bangladesh emerged as the fastest-growing exporter exported in the world, with a CAGR of +24.2% from 2012-2022. By contrast, Tunisia (-6.6%) and India (-9.6%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, Bangladesh, Greece and Indonesia increased by +17, +11, +6.4 and +3 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($60M) remains the largest women swimwear supplier worldwide, comprising 19% of global exports. The second position in the ranking was held by France ($24M), with a 7.7% share of global exports. It was followed by Indonesia, with a 6.1% share.

In China, women swimwear exports increased at an average annual rate of +21.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: France (+14.0% per year) and Indonesia (+17.7% per year).

Export Prices By Country

The average women swimwear export price stood at $7.1 per unit in 2022, reducing by -11.7% against the previous year. In general, the export price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 an increase of 25%. As a result, the export price reached the peak level of $8.1 per unit, and then dropped in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($19 per unit), while Greece ($0.7 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+8.1%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform