Twig Broom Market

The article delves into the growing demand for brooms and brushes of twigs worldwide, predicting a steady increase in consumption over the next eight years. Market performance is expected to expand with a CAGR of +1.5% in volume and +3.0% in value from 2022 to 2030, reaching 563M units and $905M respectively by 2030. Despite a slight decline in consumption in 2022, the market has shown consistent growth patterns in recent years. China, the United States, and the Philippines lead in consumption volumes, with Malaysia showing the highest growth rate. Production, imports, and exports of twig brooms are also analyzed, with countries like China, India, and Uzbekistan emerging as key players in the global market.

Market Forecast

Driven by increasing demand for brooms and brushes of twigs worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.5% for the period from 2022 to 2030, which is projected to bring the market volume to 563M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.0% for the period from 2022 to 2030, which is projected to bring the market value to $905M (in nominal prices) by the end of 2030.

Consumption

World Consumption of Brooms And Brushes Of Twigs

After three years of growth, consumption of brooms and brushes of twigs decreased by -0.9% to 500M units in 2022. Over the period under review, consumption, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the consumption volume increased by 7.6% against the previous year. Over the period under review, global consumption attained the maximum volume at 505M units in 2021, and then declined in the following year.

The global twig broom market value fell to $716M in 2022, which is down by -3.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.3% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 9.7%. As a result, consumption attained the peak level of $739M, and then fell slightly in the following year.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (86M units), the United States (49M units) and the Philippines (25M units), together accounting for 32% of global consumption. Japan, South Africa, India, Pakistan, Germany, Mexico, Brazil, Bangladesh, Malaysia and Indonesia lagged somewhat behind, together accounting for a further 29%.

From 2012 to 2022, the biggest increases were recorded for Malaysia (with a CAGR of +16.9%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest twig broom markets worldwide were the United States ($154M), China ($92M) and Germany ($43M), with a combined 40% share of the global market. Brazil, Mexico, Japan, Indonesia, South Africa, Bangladesh, the Philippines, India, Pakistan and Malaysia lagged somewhat behind, together accounting for a further 22%.

In terms of the main consuming countries, Malaysia, with a CAGR of +17.9%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of twig broom per capita consumption in 2022 were Malaysia (405 units per 1000 persons), South Africa (257 units per 1000 persons) and the Philippines (225 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for Malaysia (with a CAGR of +15.4%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Brooms And Brushes Of Twigs

In 2022, global production of brooms and brushes of twigs rose modestly to 470M units, surging by 1.7% compared with 2021. In general, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when the production volume increased by 12% against the previous year. As a result, production attained the peak volume of 485M units. From 2021 to 2022, global production growth failed to regain momentum.

In value terms, twig broom production shrank to $661M in 2022 estimated in export price. The total output value increased at an average annual rate of +1.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2019 when the production volume increased by 13% against the previous year. Global production peaked at $692M in 2021, and then contracted slightly in the following year.

Production By Country

China (110M units) constituted the country with the largest volume of twig broom production, accounting for 23% of total volume. Moreover, twig broom production in China exceeded the figures recorded by the second-largest producer, the United States (44M units), threefold. India (31M units) ranked third in terms of total production with a 6.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: the United States (-0.1% per year) and India (+2.2% per year).

Imports

World Imports of Brooms And Brushes Of Twigs

In 2022, supplies from abroad of brooms and brushes of twigs increased by 0.2% to 183M units, rising for the second year in a row after four years of decline. The total import volume increased at an average annual rate of +1.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of 15%. As a result, imports attained the peak of 238M units. From 2017 to 2022, the growth of global imports remained at a somewhat lower figure.

In value terms, twig broom imports contracted to $189M in 2022. The total import value increased at an average annual rate of +1.8% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by 14%. As a result, imports reached the peak of $191M, and then declined modestly in the following year.

Imports By Country

The purchases of the four major importers of brooms and brushes of twigs, namely the Philippines, Malaysia, Japan and South Africa, represented more than third of total import. It was distantly followed by Russia (9.6M units), generating a 5.2% share of total imports. The following importers - South Korea (7.2M units), the United States (6.6M units), India (6.2M units), the UK (6.1M units), Taiwan (Chinese) (4.4M units), France (4M units), the United Arab Emirates (3.7M units) and China (3.5M units) - together made up 23% of total imports.

From 2012 to 2022, the biggest increases were recorded for South Africa (with a CAGR of +45.5%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, Japan ($23M), India ($22M) and the United States ($13M) appeared to be the countries with the highest levels of imports in 2022, together accounting for 31% of global imports. The UK, South Korea, Malaysia, France, the Philippines, Taiwan (Chinese), the United Arab Emirates, South Africa, Russia and China lagged somewhat behind, together accounting for a further 27%.

Malaysia, with a CAGR of +31.3%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average twig broom import price amounted to $1 per unit, leveling off at the previous year. In general, the import price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the average import price increased by 15% against the previous year. Over the period under review, average import prices hit record highs at $1 per unit in 2021, and then declined in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was India ($3.5 per unit), while South Africa ($0.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+26.5%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Brooms And Brushes Of Twigs

In 2022, approx. 153M units of brooms and brushes of twigs were exported worldwide; picking up by 9% against the year before. The total export volume increased at an average annual rate of +1.4% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2020 when exports increased by 16%. As a result, the exports reached the peak of 159M units. From 2021 to 2022, the growth of the global exports failed to regain momentum.

In value terms, twig broom exports dropped to $165M in 2022. The total export value increased at an average annual rate of +2.0% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2020 when exports increased by 17% against the previous year. The global exports peaked at $180M in 2021, and then declined in the following year.

Exports By Country

The biggest shipments were from China (27M units), India (22M units), Uzbekistan (21M units), Indonesia (17M units), Sri Lanka (12M units) and Myanmar (8.4M units), together resulting at 70% of total export. Mexico (4.8M units), Malaysia (3.8M units), Vietnam (3.5M units), Serbia (3.4M units), Sweden (3.1M units) and Pakistan (2.5M units) took a little share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Sweden (with a CAGR of +51.4%), while the other global leaders experienced more modest paces of growth.

In value terms, China ($37M), Indonesia ($26M) and Mexico ($11M) were the countries with the highest levels of exports in 2022, together comprising 45% of global exports. Sri Lanka, Serbia, India, Vietnam, Uzbekistan, Sweden, Myanmar, Malaysia and Pakistan lagged somewhat behind, together accounting for a further 27%.

Among the main exporting countries, Sweden, with a CAGR of +33.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average twig broom export price amounted to $1.1 per unit, falling by -16.1% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 25% against the previous year. As a result, the export price reached the peak level of $1.3 per unit, and then contracted notably in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Serbia ($2.6 per unit), while Uzbekistan ($0.2 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+8.1%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform