Bracelet Market

The bracelet market is expected to see a decrease in consumption over the next eight years, with a negative CAGR of -0.3%. However, the market value is projected to increase by +2.2% to $2.5B by 2030. Global consumption and production of bracelets have been on the rise, with significant growth rates recorded in countries like the Philippines and China. The import and export trends indicate strong expansion, with China being the key exporting country. Overall, the bracelet market is dynamic and evolving, with fluctuations in production and consumption patterns.

Market Forecast

The bracelet market is expected to start a downward consumption trend over the next eight-year period. The performance of the market is forecast to decrease slightly, with an anticipated CAGR of -0.3% for the eight-year period from 2022 to 2030, which is projected to depress the market volume to 524M units by the end of 2030.

In value terms, the market is forecast to contract with an anticipated CAGR of +2.2% for the period from 2022 to 2030, which is projected to bring the market value to $2.5B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Watch Straps, Bands And Bracelets

In 2022, approx. 537M units of watch straps, bands and bracelets were consumed worldwide; with an increase of 12% against 2021. Over the period under review, consumption continues to indicate resilient growth. Global consumption peaked in 2022 and is expected to retain growth in years to come.

The global bracelet market size totaled $2.1B in 2022, growing by 11% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption enjoyed a resilient expansion. As a result, consumption attained the peak level of $6.1B. From 2020 to 2022, the growth of the global market remained at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Pakistan (68M units), the UK (55M units) and the Philippines (47M units), together accounting for 32% of global consumption.

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +40.6%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($188M), the UK ($181M) and France ($77M) appeared to be the countries with the highest levels of market value in 2022, together comprising 21% of the global market. Japan, Vietnam, Germany, India, Singapore, Hong Kong SAR, China, the Philippines, Indonesia and Pakistan lagged somewhat behind, together accounting for a further 15%.

In terms of the main consuming countries, the Philippines, with a CAGR of +38.5%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of bracelet per capita consumption in 2022 were Singapore (3,145 units per million persons), Hong Kong SAR (1,899 units per million persons) and the UK (811 units per million persons).

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +38.5%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Watch Straps, Bands And Bracelets

Global bracelet production surged to 524M units in 2022, growing by 25% compared with the previous year. Overall, the total production indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +93.4% against 2014 indices. The most prominent rate of growth was recorded in 2021 when the production volume increased by 28%. Over the period under review, global production attained the maximum volume in 2022 and is expected to retain growth in the near future.

In value terms, bracelet production reduced to $992M in 2022 estimated in export price. Over the period under review, production, however, showed a mild decrease. The most prominent rate of growth was recorded in 2017 when the production volume increased by 9% against the previous year. Global production peaked at $1.2B in 2018; however, from 2019 to 2022, production remained at a lower figure.

Production By Country

China (273M units) remains the largest bracelet producing country worldwide, comprising approx. 52% of total volume. Moreover, bracelet production in China exceeded the figures recorded by the second-largest producer, the UK (80M units), threefold. Hong Kong SAR (31M units) ranked third in terms of total production with a 6% share.

In China, bracelet production expanded at an average annual rate of +8.0% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the UK (+33.6% per year) and Hong Kong SAR (-0.2% per year).

Imports

World Imports of Watch Straps, Bands And Bracelets

Global bracelet imports skyrocketed to 436M units in 2022, picking up by 15% compared with the previous year's figure. Overall, imports continue to indicate a strong expansion. The most prominent rate of growth was recorded in 2021 when imports increased by 56%. Global imports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, bracelet imports rose remarkably to $1.1B in 2022. In general, total imports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +50.7% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 32% against the previous year. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in years to come.

Imports By Country

Pakistan (68M units), the Philippines (48M units), Hong Kong SAR (37M units), the United States (29M units), Vietnam (25M units), the Czech Republic (18M units), the Netherlands (17M units), Indonesia (17M units), China (12M units), Germany (11M units), Singapore (9.9M units) and Switzerland (8.7M units) represented roughly 69% of total imports in 2022. France (8.6M units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +57.5%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest bracelet importing markets worldwide were Switzerland ($220M), the United States ($180M) and France ($79M), with a combined 42% share of global imports. Hong Kong SAR, Germany, China, Vietnam, the Netherlands, the Czech Republic, Singapore, the Philippines, Indonesia and Pakistan lagged somewhat behind, together accounting for a further 30%.

In terms of the main importing countries, the Philippines, with a CAGR of +50.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average bracelet import price amounted to $2.6 per unit, approximately equating the previous year. Over the period under review, the import price recorded a pronounced decrease. The pace of growth appeared the most rapid in 2016 an increase of 10%. Global import price peaked at $4.6 per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($25 per unit), while Pakistan (less than $0.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+6.1%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Watch Straps, Bands And Bracelets

In 2022, overseas shipments of watch straps, bands and bracelets increased by 33% to 423M units, rising for the fourth year in a row after three years of decline. Overall, total exports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +8.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +80.6% against 2018 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, bracelet exports totaled $991M in 2022. The total export value increased at an average annual rate of +4.7% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when exports increased by 32%. Over the period under review, the global exports attained the maximum in 2022 and are expected to retain growth in years to come.

Exports By Country

China represented the key exporting country with an export of around 251M units, which finished at 59% of total exports. It was distantly followed by Hong Kong SAR (54M units), the UK (31M units) and the Netherlands (20M units), together creating a 25% share of total exports. The Czech Republic (11M units), the United Arab Emirates (7.4M units) and France (6.4M units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to bracelet exports from China stood at +11.8%. At the same time, the Czech Republic (+55.6%), the United Arab Emirates (+39.6%), the UK (+38.8%), the Netherlands (+26.3%) and France (+6.0%) displayed positive paces of growth. Moreover, the Czech Republic emerged as the fastest-growing exporter exported in the world, with a CAGR of +55.6% from 2012-2022. By contrast, Hong Kong SAR (-3.4%) illustrated a downward trend over the same period. China (+17 p.p.), the UK (+6.7 p.p.), the Netherlands (+3.8 p.p.), the Czech Republic (+2.6 p.p.) and the United Arab Emirates (+1.6 p.p.) significantly strengthened its position in terms of the global exports, while Hong Kong SAR saw its share reduced by -26.6% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest bracelet supplying countries worldwide were China ($220M), France ($189M) and Hong Kong SAR ($113M), with a combined 53% share of global exports. The Netherlands, the Czech Republic, the UK and the United Arab Emirates lagged somewhat behind, together accounting for a further 8.7%.

In terms of the main exporting countries, the Czech Republic, with a CAGR of +56.2%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average bracelet export price amounted to $2.3 per unit, waning by -16.5% against the previous year. Overall, the export price continues to indicate a pronounced reduction. The most prominent rate of growth was recorded in 2018 an increase of 9.6% against the previous year. As a result, the export price attained the peak level of $3.7 per unit. From 2019 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was France ($30 per unit), while the UK ($0.6 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+3.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform