Kenya: Strawberry Market 2024

Strawberry Market Size in Kenya

In 2022, after two years of decline, there was growth in the Kenyan strawberry market, when its value increased by X% to $X. Overall, consumption recorded measured growth. As a result, consumption attained the peak level of $X. From 2015 to 2022, the growth of the market remained at a lower figure.

Strawberry Production in Kenya

In value terms, strawberry production expanded modestly to $X in 2022 estimated in export price. Overall, production, however, recorded resilient growth. The pace of growth was the most pronounced in 2014 when the production volume increased by X% against the previous year. Strawberry production peaked at $X in 2015; however, from 2016 to 2022, production failed to regain momentum.

In 2022, the average yield of strawberries in Kenya amounted to X tons per ha, increasing by X% on the year before. In general, the yield, however, saw a pronounced shrinkage. The most prominent rate of growth was recorded in 2014 with an increase of X%. As a result, the yield attained the peak level of X tons per ha. From 2015 to 2022, the growth of the average strawberry yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the strawberry harvested area in Kenya dropped slightly to X ha, which is down by X% compared with the previous year's figure. Overall, the harvested area, however, recorded a pronounced increase. The most prominent rate of growth was recorded in 2014 when the harvested area increased by X%. Over the period under review, the harvested area dedicated to strawberry production attained the peak figure at X ha in 2015; however, from 2016 to 2022, the harvested area stood at a somewhat lower figure.

Strawberry Exports

Exports from Kenya

In 2022, the amount of strawberries exported from Kenya soared to X tons, increasing by X% against the year before. Over the period under review, exports, however, saw a abrupt curtailment. The most prominent rate of growth was recorded in 2015 with an increase of X% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, strawberry exports soared to $X in 2022. Overall, exports, however, showed a perceptible curtailment. The most prominent rate of growth was recorded in 2015 with an increase of X%. As a result, the exports attained the peak of $X. From 2016 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

The UK (X tons) was the main destination for strawberry exports from Kenya, accounting for a X% share of total exports. Moreover, strawberry exports to the UK exceeded the volume sent to the second major destination, South Sudan (X tons), threefold. The third position in this ranking was held by Qatar (X tons), with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the UK totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Sudan (X% per year) and Qatar (X% per year).

In value terms, the UK ($X) remains the key foreign market for strawberries exports from Kenya, comprising X% of total exports. The second position in the ranking was held by South Sudan ($X), with a X% share of total exports. It was followed by Qatar, with a X% share.

From 2012 to 2022, the average annual growth rate of value to the UK stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Sudan (X% per year) and Qatar (X% per year).

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, rising by X% against the previous year. In general, export price indicated a buoyant increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Tanzania ($X per ton), while the average price for exports to Rwanda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (X%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into Kenya

In 2022, the amount of strawberries imported into Kenya surged to X tons, increasing by X% compared with the previous year. Over the period under review, imports saw a remarkable increase. The growth pace was the most rapid in 2019 when imports increased by X%. As a result, imports attained the peak of X tons. From 2020 to 2022, the growth of imports remained at a lower figure.

In value terms, strawberry imports soared to $X in 2022. In general, imports, however, showed a noticeable downturn. The most prominent rate of growth was recorded in 2019 with an increase of X%. As a result, imports attained the peak of $X. From 2020 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, South Africa (X tons) was the main supplier of strawberry to Kenya, with a X% share of total imports. Moreover, strawberry imports from South Africa exceeded the figures recorded by the second-largest supplier, Belgium (X kg), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from South Africa totaled X%.

In value terms, South Africa ($X) constituted the largest supplier of strawberries to Kenya, comprising X% of total imports. The second position in the ranking was held by Belgium ($X), with a X% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from South Africa stood at X%.

Import Prices by Country

The average strawberry import price stood at $X per ton in 2022, shrinking by X% against the previous year. Over the period under review, the import price showed a abrupt decrease. The pace of growth was the most pronounced in 2018 an increase of X% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Belgium ($X per ton), while the price for South Africa stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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